The ISGI Logo

To mark the tenth anniversary of its founding, in 2007 we decided to commission a logo for our Institute.


The designer was Monica Peon, who has been described as a “pioneer in postmodern graphic design” in Mexico. After studying design in Mexico and the United States and working in the Netherlands, Peon had established design offices in Mexico City and Toronto.


After listening to our description of ISGI’s aims and activities, Peon decided to base her design on the following four points:


1. We are pioneering a new kind of research and teaching within a university with a long history.

1. 地球社会研究専攻が一橋大学という歴史ある学術機関のなかで新しい学問のありかたを追求していること。

2. This attempt to find a new approach to research and teaching is like “pouring new wine into old wineskins.”

2. 学問の更新とは「古き革袋に新たな酒を注ぐ」作業を続ける意思と運動であり、地球社会研究専攻はそれを目指していること。

3. We have three guiding principles in our research and teaching.

3. 地球社会研究専攻の3原則を教育研究の基盤としていること。

4. We are an international center for research and teaching.

4. 地球社会研究専攻が国際的な研究教育活動のセンターであること。

Based on their, Peon developed a design concept with three main features:


1. Express ISGI’s organizational aspects textually, using neutral, orderly lettering.

1. 地球社会研究専攻の制度的側面を中立的で整然とした形式性ある文字部分で表現する。

2. Express ISGI’S activities, including its three guiding principles, symbolically.

2. 3原則など地球社会研究専攻の運動体としての本質をシンボルで示す。

3. By combining textual and symbolic elements, show that ISGI is both an institution and a moving body of people.

3. 両者の組み合わせにより、制度体でありかつ運動体でもある地球社会研究専攻を表現する。

And so our logo was born out of Peon’s deep understanding of our institution, plus of course her creativity. Peon herself described the design process as follows:


“ISGI’s three guiding principles are not isolated but work in harmony with each other, so I chose a loose triangular shape. The design has movement, emphasizing interdisciplinarity, collectivity and freedom. The brown color expresses the strength built up over ten years in a university with a long tradition; the blue, development and the future; the green, life. By organically combining graphic elements, text and color, I wanted to express ISGI’s organizational and human aspects.”